Generative A.I. for Soccer


Palla’s mission is to leverage AI to become the single source of truth for data-driven sport analytics to give simple, instantaneous answers, to complex questions.


UX Design
UI Design
Art direction


Palla has been a very challenging yet rewarding project for me. The theme of data visualization has always been a field in which I enjoy working. In this case, the project required both ease of data accessibility and, at the same time, an engaging UI that aligns with the football world. For this startup, I worked comprehensively, starting from the founder’s idea, I brought the brand to life by creating a cohesive visual identity, handling Ux/UI design, mockups, demos, presentations, and above and below the line materials.